Some of the startups are created around specific solutions to specific problems, So what problem does GG is trying to sustainably solve?, To answer this question, we must look at wikipedia page of world-peace, then we will understand that GG is trying to help/serve more perfect/ideal world and universe in general
"World peace or peace on Earth is an ideal state of freedom, peace, and happiness among and within all nations and people. This ideal of world non-violence provides a basis for peoples and nations to willingly cooperate, either voluntarily or by virtue of a system of governance that prevents warfare. While different cultures, religions, philosophies, and organizations may have differing concepts about how such an ideal state might come about, they have in common this ideal of a cessation of all hostility amongst all humanity"
- wikipedia's quote on world-peace